FMCG

Case Studies

FMCG

Chief Financial Officer – ASX-Listed Consumer Business

Context
An ASX-listed consumer business was facing a period of performance headwinds. Trova Talent was engaged to appoint a new CFO who could provide financial stewardship during a period of uncertainty, while also preparing the business for a future CEO appointment.

Talent Implications
The ideal candidate needed to bring experience operating in a publicly listed environment, coupled with a strong track record in financial turnaround and cash flow management. Resilience and grit were essential, as the CFO would play a visible role in stabilising the business, communicating confidence to the market, and shaping a viable path forward both operationally and strategically.

Search Strategy
A targeted, multi-layered approach was undertaken. Trova Talent analysed publicly listed companies that had successfully transitioned from financial distress to growth, using those case studies to identify talent with proven turnaround experience. We also leveraged deep CEO networks to gain insight into the real-world capability and leadership presence of prospective candidates.

Outcome
An accomplished CFO with experience across high-growth consumer markets and listed environments was appointed in mid-2024. The successful candidate brought a strong blend of financial and operational leadership, including roles in joint ventures, global SaaS businesses, and large-scale Australian enterprises.

Chief Financial Officer – ASX-Listed eCommerce

Context
An ASX-listed e-commerce business experienced rapid growth during the pandemic, but faced challenging forecasts in the post-pandemic environment. Trova Talent was engaged to appoint a new CFO to support a first-time ASX-listed CEO navigating this critical transition. More

Talent Implications
The organisation was undergoing significant strategic change, needing to stabilise after unprecedented growth. Key decisions around strategy, capital allocation, and balance sheet management were essential to enable turnaround and sustainable growth. Restoring confidence among investors, analysts, and shareholders was also a top priority.

Search Strategy
The search targeted highly experienced ASX-listed CFOs with deep expertise in digital and e-commerce businesses, complemented by executives from retail sectors. While the primary focus was on local talent, the search also considered returning expatriates and candidates familiar with the North American market, reflecting the company’s key growth region.

Outcome
Following a thorough search, a seasoned CFO with extensive experience in leading ASX-listed digital companies was appointed and commenced early 2023. The breadth of his experience across economic cycles brought valuable insight, strategic confidence, and financial stewardship to the role.