Case Studies
Energy
General Manager Product & Marketing – Complex Regulated
Context
Following the arrival of a new commercial executive, the organisation restructured to unify product, pricing, and marketing into a single function. The aim was to deliver a more integrated go-to-market strategy and greater consistency in customer engagement.
Talent Implications
The role required a leader with expertise across product management, pricing, and marketing, who could navigate strict regulatory settings while improving customer retention and commercial performance.
Search Strategy
Trova focused on Melbourne-based talent from regulated sectors such as telecommunications, airlines, financial services, insurance, and wagering. Target candidates were general managers with breadth across product and pricing and proven leadership in marketing.
Outcome
An executive with extensive experience in pricing, revenue management, and marketing, largely from the airline sector was appointed. Their transformation background and ability to deliver results in competitive environments positioned them strongly for success.
Chief Data and Analytics Officer – Complex Regulated Industry
Context
A major energy business undergoing significant transformation sought to appoint a Chief Data & Analytics Officer. The role was critical in building out the organisation’s data and AI capability to drive greater customer connectedness, deliver actionable business insights, and enable data-driven strategic decision making across the enterprise. More
Talent Implications
The appointment required more than technical expertise. The ideal leader needed to bring deep knowledge in data and AI, alongside a proven ability to design and execute strategies that delivered measurable business value and optimised performance. Equally critical was experience leading organisations through major change and embedding data-driven ways of working across diverse functions.
Search Strategy
Trova’s search focused on senior Melbourne-based leaders from complex consumer and services businesses with advanced data maturity. We combined comprehensive market mapping with targeted network engagement to assess not only technical capability, but also leadership depth and the ability to influence and inspire through large-scale transformation.
Outcome
Through a highly collaborative process with the client, Trova engaged a strong field of executives who combined technical depth with strategic leadership and business impact. The successful appointment was a highly regarded data leader with a background spanning both consulting and large corporate environments, bringing the right balance of expertise, influence, and transformation experience to lead the function into its next chapter